Industry: Finance
The Client
Ameritrade Holding Corporation develops and provides innovative
brokerage products and services tailored to meet the varying investing
and portfolio management needs of individual investors and institutional
distribution partners. It has a 28-year history of servicing self-directed
investors. The Wall Street Journal, “The Cranky Consumer
Column,” May 2002, named Ameritrade “Top Choice” Internet
Broker.
Business Objective
In order to become more responsive to its customers
and to the marketplace, Ameritrade intended to change
the architecture of their website. A more efficient
architecture involved moving transactions off of
their web servers and on to Web logic Application
Servers. The project was called Jaguar.
The Solution
Smart IMS played a key role in getting several critical initiatives
tested and successfully implemented into production. Smart IMS’s
team successfully re-organized the architecture of the website
to make it more efficient. Smart IMS also contributed to a number
of other projects to provide Ameritrade customers with better features,
which include the Integration of the Ameritrade site with On-Money.com
and the Implementation of Electronic Stock Market Trade Confirmations.
Smart IMS contributed in testing the conversion of Wireless trading
to the Jaguar architecture, Wireless Meta language on various browsers,
real time customer account updates, Automated Cash Disbursement,
electronic statements automation and electronic trade confirmations.
Results
This architecture improved Ameritrade’s capacity and performance
and boosted Ameritrade to a top position in the industry. The company
is now offering a wider array of services to benefit both new and
existing customers. Client response to the new Web site has been
exceptional. Ameritrade achieved its very ambitious goals to bring
the best value possible to their valued clients. Ameritrade won
the Stocks and Commodities "Reader's Choice Award" for
best online brokerage company in February 2004.
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