Ameritrade Holding Corporation develops and provides innovative brokerage products and services tailored to meet the varying investing and portfolio management needs of individual investors and institutional distribution partners. It has a 28-year history of servicing self-directed investors. The Wall Street Journal, “The Cranky Consumer Column,” May 2002, named Ameritrade “Top Choice” Internet Broker.
In order to become more responsive to its customers and to the marketplace, Ameritrade intended transactions off of their web servers and on to Web logic Application Servers. The project was called Jaguar.
Smart IMS played a key role in getting several critical initiatives tested and successfully implemented into production. Smart IMS’s team successfully re-organized the architecture of the website to make it more efficient. Smart IMS also contributed to a number of other projects to provide Ameritrade customers with better features, which include the Integration of the Ameritrade site with On-Money.com and the Implementation of Electronic Stock Market Trade Confirmations. Smart IMS contributed in testing the conversion of Wireless trading to the Jaguar architecture, Wireless Meta language on various browsers, real-time customer account updates, Automated Cash Disbursement, electronic statements automation and electronic trade confirmations.
This architecture improved Ameritrade’s capacity and performance and boosted Ameritrade to a top position in the industry. The company is now offering a wider array of services to benefit both new and existing customers. Client response to the new Web site has been exceptional. Ameritrade achieved its very ambitious goals to bring the best value possible to their valued clients. Ameritrade won the Stocks and Commodities “Reader’s Choice Award” for best online brokerage company in February 2004.